The Multilevel Branding of Tangier at Temporal and Spatial Interfaces

This chapter gives an overview of empirical developments, from product and personal branding to a tour d’horizon of place branding, in the MENA region, starting from its hotspot along the Arab side of the Gulf, through West Asia and the Maghreb, to the region’s peripheries.

This edited volume critically analyses processes of strategic communication and image-building under the general conditions of globalisation, neoliberalisation, and postmodernisation and, in a regional perspective, of persistent authoritarian rule and increased endeavours for “worlding.” It fills an important gap in the research on place, product, and personal branding in the MENA region.

This chapter gives an overview of empirical developments, from product and personal branding to a tour d’horizon of place branding, in the MENA region, starting from its hotspot along the Arab side of the Gulf, through West Asia and the Maghreb, to the region’s peripheries.

This edited volume critically analyses processes of strategic communication and image-building under the general conditions of globalisation, neoliberalisation, and postmodernisation and, in a regional perspective, of persistent authoritarian rule and increased endeavours for “worlding.” It fills an important gap in the research on place, product, and personal branding in the MENA region.